The new middle portrait annual income of 310 thousand to 500 thousand the proportion of leisure cons 张贵英艺术照

New middle class portrait: 310 thousand to 500 thousand entertainment consumption accounted for a high proportion of sina fund exposure platform: letter Phi lag false propaganda, performance is lower than the same product for a long time, buy fund by pit how to do? Click on [I want to complain], Sina help you expose them! With the rapid development of China’s economy, the social class is also rapidly differentiation, as the middle class of the social stratum gradually grow up and grow stronger. The middle class has created a huge market purchasing power, which has led to the consumption trend of the whole society. As the main force of social consumption, their consumption concept has a more and more important impact on the development of Chinese society. However, at this stage, what kind of citizen is a new middle class has not been conclusive. In this regard, Beijing business daily through questionnaires and other ways, from the income, consumption, housing, age, hobbies and other aspects of the new middle class portrayed, trying to portray the new middle class portrait and consumption concept, and to make the most appropriate consumer suggestions. Through the questionnaire, the Beijing Daily reporter found that today’s new middle class is no longer ten years ago, the middle class, whether the concept of consumption or consumption behavior and group characteristics, the new Chinese middle class with the development of economy and society is the emergence of a comprehensive change. Between 29-48 years of age, the new middle class is now showing a younger trend. Beijing business daily survey data show that 80.6% of respondents believe that the new middle class age should be between 29-48 years old, while 83.58% of respondents believe that compared to 2008 years ago, the current middle class has obvious trend of younger. In the 310 thousand general income of -50 million in revenue, 55.23% of respondents believe that the annual income reached 310 thousand yuan -50 million is the new middle class, 25.37% of respondents believe that the annual income of up to 510 thousand -80 million is the new middle class, that the annual income of 810 thousand yuan accounted for 11.94%, and that the annual income of 300 thousand yuan in the only 7.46%. In the aspect of consumption structure, the new middle class has the highest proportion of consumption in leisure and entertainment. Secondly, financial, insurance, financial management, home property, clothing and other consumer goods are also the focus of the field. Sports are the most popular hobby. Survey data show that 92.4% of people think the new middle class likes sports, and the new middle class doesn’t like sports. It is not difficult to find from the periphery, gym, sports software almost become standard. In addition to sports, tourism has become another favorite leisure life for the new middle class, and it is more popular than sports. In addition, gourmet enjoyment is also one of the favorite things for the new middle class. In addition, the Beijing Commercial Daily gives a new definition of the new middle class through education background, housing situation and consumption habits, payment habits, "eleven" holiday arrangements and so on. Quality and price are hard indicators of shopping, although the new middle class has a certain guarantee in income, but this does not mean that the new middle class spending money, for the new theory

新中产画像:年入31万至50万 休闲娱乐消费占比高 新浪基金曝光台:信披滞后虚假宣传,业绩长期低于同类产品,买基金被坑怎么办?点击【我要投诉】,新浪帮你曝光他们!   随着中国经济的快速发展,社会阶层也在迅速分化,作为社会中间阶层的中产阶层逐渐成长并日益壮大起来。中产阶层创造了巨大的市场购买力,带动了整个社会的消费潮流。作为社会消费的主体力量,他们的消费观念对中国社会的发展产生着越来越重要的影响。然而在现阶段,究竟什么样的公民才算是新中产却一直没有定论。对此,北京商报通过调查问卷等方式,从收入、消费方式、住房、年龄、爱好等多方面对新中产阶层进行描绘,试图刻画出新中产阶层的画像以及消费理念,并予以最为契合的消费建议。   通过这一问卷,北京商报记者发现,如今的新中产阶层已经不再是十年前的中产阶层,不论是消费理念还是消费行为和群体特征,新中国的中产阶层随着经济、社会的发展也出现了全面的改变。   年龄 在29-48岁之间   如今的新中产阶层出现了明显的年轻化趋势。北京商报的调查数据显示,80.6%受访者认为新中产阶层的年龄应该是在29-48岁之间,同时有83.58%的受访者认为较2008年以前,现在的中产阶层有明显年轻化趋势。   收入普遍在31万-50万元   在收入方面,55.23%的受访者认为年收入达到31万-50万元才是新中产阶层,25.37%的受访者认为年收入达到51万-80万元的才是新中产阶层,认为年收入达81万元以上占11.94%,而认为年收入在30万元以下的仅占7.46%。   休闲娱乐方面消费占比最高   在消费结构上,新中产阶层在休闲娱乐方面的消费占比最高。其次,金融保险、理财、居家物业、衣服饰品等也都是消费的重点领域。   运动是最普遍的爱好   调查数据显示,92.4%的人认为新中产阶层喜欢运动,而认为新中产阶层不喜欢运动的比例为零。从自身周边观察也不难发现,健身房、运动软件等几乎成为标配。除了运动之外,旅游则成为新中产阶层另一项喜爱的业余生活,且喜爱的程度超过了运动。另外,美食享受也是新中产阶层最喜欢做的事情之一。   另外,北京商报通过对教育背景、住房情况以及消费习惯、支付习惯、“十一”长假安排等方面对新中产阶层给出新的定义。   品质与价格都是购物硬指标   虽然新中产阶层在收入上有一定保证,但这并不意味着新中产阶层花钱大手大脚,对于新中产阶层来说,高性价比的产品才是最值得入手的。不过,从数据也可以发现,相较于价格来说,品质才是最基础的。   移动支付是最常用支付方式   网络支付和移动支付越来越普及,这也成为新中产阶层的生活习惯。数据显示,如今现金支付已经成为最少使用的支付方式,而支付宝、微信以及最近刚流行起来的Apple Pay成为新中产阶层主要的支付方式。   是有房一族还是租房客   值得注意的是,调查发现,有28.36%的受访者表示是否有购房并非衡量新中产阶层的因素。而在北京商报记者探访的过程中也发现,在高房价的背景下,租房也被新中产阶层坦然接受,且不失乐趣。这与以往中国传统观念中“要有自己的住房”有所改变。   实际上,不论是质量还是服务水准抑或是注重健康,都是新中产阶层随着收入的增长而对生活品质有了更高的要求。健康实际上是最基本的需求,而从消费结构和爱好来看,新中产阶层更为追求精神上面的享受,这正是在马斯诺原理下人类需求层层递进的过程。 进入【新浪财经股吧】讨论相关的主题文章: